Cally Loyalty Marketing Blog

80% of shoppers want to collect customer loyalty points on their phone

February 19, 2016

80% of shoppers want to collect customer loyalty points on their phone

Here at Cally we like to keep up to date with the latest trends, statistics and everything that affects our local high street.

The latest gossip on customer loyalty programs is actually something we already know – customer loyalty schemes are a big hit with consumers and, not surprisingly with the rapid rate of smart phones amongst us, there is a call for retailers to get their loyalty cards mobile.

A leading mobile App developer has carried out a study here in the UK to see how consumers are taking to customer loyalty programmes – we love the results!


How to use and benefit from the data created from a digital loyalty program

September 18, 2015

Life is so much easier when we know as much as possible about our customers. So being able to collect high quality and useful data is one of the biggest advantages that digital loyalty programs have over traditional paper based loyalty programs. Customers also respond very positively when data is used in a non-intrusive way to give them a helpful and relevant experience. Many businesses have used data poorly and sent customer’s unnecessary or irrelevant information, and have only succeeded in losing customers as a result. Here are a few tips about how you can successfully use your data.


The Do’s and Don’ts of Running Your Loyalty Program

July 24, 2015

It’s in no doubt that loyalty programs are vital to the success of any business, small businesses even more so. Loyalty programs are a brilliant method in promoting loyalty among existing customers, attracting new customers and driving sales. On average loyal customers make up only 20% of a business’s customer base but account for up to 80% of revenue! But it would be foolish to just dive straight in with any old loyalty scheme. What might work for one business may not work for another. There are a few intricacies that need to first be appreciated when creating a loyalty scheme that will satisfy your customers and boost your profits.


The Brand New Generation of Loyalty Schemes

July 03, 2015

Mobile loyalty schemes

We all know that loyalty schemes are extremely important to businesses. Did you know that even though loyal customers on average only make up 20% of a business’s custom, they account for 70% of sales? Added to this, researchers have found that it is 6-8 times more expensive to gain a new customer than it is to retain one. So we all understand that loyalty schemes are needed, but how do you go about setting one up?


Are you in the repeat customer business? …You better read this

October 20, 2014

Repeat business welcome

If your business relies on repeat custom to survive and thrive then you should be doing everything you can to develop an ever larger group of loyal customers, brand ambassadors that know and trust you and shop regularly at your business. A key way to drive repeat custom is through some form of loyalty reward. Not so sure?  …Well here are three reasons why this form of marketing will change how you do business – for the better, for ever. And why you should start loyalty marketing today.


10 key tips to drive your loyalty scheme customer acquisition process

September 12, 2014

We reward your loyalty here

There are many factors that will determine the success of your loyalty scheme. However, paramount is actually having customers interested and willing to join and engage with it. Here are 10 key tips to drive your loyalty scheme customer acquisition process. Use them to help with its growth and set the loyalty scheme on a path to success.