Cally Loyalty Marketing Blog

80% of shoppers want to collect customer loyalty points on their phone

February 19, 2016

80% of shoppers want to collect customer loyalty points on their phone

Here at Cally we like to keep up to date with the latest trends, statistics and everything that affects our local high street.

The latest gossip on customer loyalty programs is actually something we already know – customer loyalty schemes are a big hit with consumers and, not surprisingly with the rapid rate of smart phones amongst us, there is a call for retailers to get their loyalty cards mobile.

A leading mobile App developer has carried out a study here in the UK to see how consumers are taking to customer loyalty programmes – we love the results!


How to use and benefit from the data created from a digital loyalty program

September 18, 2015

Life is so much easier when we know as much as possible about our customers. So being able to collect high quality and useful data is one of the biggest advantages that digital loyalty programs have over traditional paper based loyalty programs. Customers also respond very positively when data is used in a non-intrusive way to give them a helpful and relevant experience. Many businesses have used data poorly and sent customer’s unnecessary or irrelevant information, and have only succeeded in losing customers as a result. Here are a few tips about how you can successfully use your data.


How can you make SEO work for your small business?

September 07, 2015

For small businesses search engine optimisation (SEO) can be a vital and cost effective way to generate exposure to local communities who are increasingly using the internet, and more specifically mobiles, to search through local listings. More and more people are now searching the local listings for businesses using mobile phones on the go before they decide on whether to eat at a particular restaurant or buy from a certain retailer. Although the process is no longer as simple as cramming your website with as many keywords as possible, there are still a few tricks that can boost your business up the search engine results pages (SERP’s)


Great customer service encourages loyalty! How can you ensure happy customers?

August 21, 2015

It’s no secret that one of the biggest drivers on customer loyalty is great customer service. When customers feel as though you are doing everything you can possibly do to enhance their experience they keep coming back again and again. Added to this, the word of mouth implications of great, and awful, customer service are huge. Researchers have found that someone who receives good customer service will tell between 2-3 people about their experience. Could you imagine being able to double, or even triple, the amount of potentially loyal customers you get through the door. On the flip side, the same research also found that people, on average, told 10-12 of their friends when they received bad customer service. That’s a lot of customers you could be losing before anyone even sets foot in the door. So how can you ensure that you’re making your customers experience as positive as possible? 


Examples of great loyalty programs and why they were successful

August 17, 2015

Big companies understand the value of loyal customers and the role that a good loyalty program plays in encouraging loyalty. They therefore spend millions of pounds every year to come up with the most creative and effective methods to keep new customers coming back again and again. The good news is that it is more costly to come up with the ideas than it is to implement them. Below you’ll find a list of a few of the most successful loyalty programs, their own unique methods and which can easily be used for small businesses. So even though your business doesn’t have the same access to funding you can still run a successful loyalty program.


Why Buy Local campaigns are important and how you can get involved!

August 06, 2015

Many variations of Buy Local campaigns have gained headway over the last few years. Examples include the Shop Local campaigns in the USA, the Shop Small campaign in Australia and the Totally Locally campaigns that have sprung in many British towns. These are extremely important, not only to the success of small and independent businesses, but to the local community as a whole! Local businesses are more likely to support other local businesses and this creates a cycle that keeps a communities money, within the community. This also creates more local jobs so there is even more money in the local community and more can be spent at local businesses. The cycle just keeps on going! 


How to train staff on your loyalty program in 5 easy steps

July 29, 2015

Your loyalty program can only be a powerful tool as long as it has members. The more members you have on your loyalty program the more visits you’ll get from repeat customers and the bigger they’ll spend. It is therefore of vital importance that all staff are well trained so they know how the loyalty program works and how to successfully promote it and introduce new members.


The Do’s and Don’ts of Running Your Loyalty Program

July 24, 2015

It’s in no doubt that loyalty programs are vital to the success of any business, small businesses even more so. Loyalty programs are a brilliant method in promoting loyalty among existing customers, attracting new customers and driving sales. On average loyal customers make up only 20% of a business’s customer base but account for up to 80% of revenue! But it would be foolish to just dive straight in with any old loyalty scheme. What might work for one business may not work for another. There are a few intricacies that need to first be appreciated when creating a loyalty scheme that will satisfy your customers and boost your profits.


How Can Local Business Compete With the Big Boys?

July 17, 2015

It doesn’t take a genius to work out that big box retailers have some big advantages over local and independent businesses. The most obvious being that the superstores can stay open 24/7, massively discount stock and offer much larger product catalogues. However this doesn’t mean that small businesses should roll over and let the faceless chains have their pick of the customers and leave the scraps. In order to fight back though, you must use your own unique strengths as a smaller retailer to make sure you stand out to customers. Find out what you can offer your customers which they can’t get at a Tesco or John Lewis, and make the most of these advantages. Your business will be buzzing in no time.


How to turn one time shoppers into loyal customers

July 10, 2015

How to Create a Loyalty Program

Loyalty programs have the ability to create a vast pool of loyal, repeat customers. Current consumers spend 67% more than new ones and this is why 65% of companies have implemented a loyalty scheme. They are vital for small businesses. But, they only work when done right. They can go wrong and this will lead to a massive waste of time and resources which you simply cannot afford. So how do you make sure you are putting time and effort into creating a loyalty scheme that will add value to your business? 


The Brand New Generation of Loyalty Schemes

July 03, 2015

Mobile loyalty schemes

We all know that loyalty schemes are extremely important to businesses. Did you know that even though loyal customers on average only make up 20% of a business’s custom, they account for 70% of sales? Added to this, researchers have found that it is 6-8 times more expensive to gain a new customer than it is to retain one. So we all understand that loyalty schemes are needed, but how do you go about setting one up?


10 top reasons to support local business and shop local

June 26, 2015

Shop local

Small and independent businesses are at the heart of our communities and it’s now more important than ever for the community to get behind them and show our support. The economist and author Michael Schuman highlighted this by saying that when you support local business ‘control moves from the boardrooms of distant corporations and back into the community where it belongs’. Below are ten more reasons why shopping local and supporting your local businesses will have a positive impact on you and your community.


Are you in the repeat customer business? …You better read this

October 20, 2014

Repeat business welcome

If your business relies on repeat custom to survive and thrive then you should be doing everything you can to develop an ever larger group of loyal customers, brand ambassadors that know and trust you and shop regularly at your business. A key way to drive repeat custom is through some form of loyalty reward. Not so sure?  …Well here are three reasons why this form of marketing will change how you do business – for the better, for ever. And why you should start loyalty marketing today.


10 key tips to drive your loyalty scheme customer acquisition process

September 12, 2014

We reward your loyalty here

There are many factors that will determine the success of your loyalty scheme. However, paramount is actually having customers interested and willing to join and engage with it. Here are 10 key tips to drive your loyalty scheme customer acquisition process. Use them to help with its growth and set the loyalty scheme on a path to success.