The stark issue facing our local and independent retailers first hit home when we heard about a study published by the Centre for Retail Research. It stated that more than a fifth of Britain’s stores (62k) will close by 2018 as increasing numbers of customers switch to internet shopping. Further, online sales will reach 30% of all sales by 2020 and there are around 40,000 empty shops in the UK.
If we don’t start shopping local and being locally loyal we’ll continue to see the decline of the high street and the centre of our communities. A strong culture of buying locally is the foundation of a sustainable local economy.
Research has shown that spending £10 with a local independent shop, means up to an additional £50 goes back in to the local economy. Locally owned independent retailers are the backbone of the community.
Cally aims to be part of the solution by providing a smart loyalty marketing scheme at very little cost. To give local business the effective marketing tools that the big guys have access to. And by providing rewards to give consumers a reason to shop locally and support their local economy. Ultimately it’s about increasing revenues for local business.
When we say local we mean a business that meets the following three criteria: Locally owned; Independently operated; As close to home as possible.
The majority of the ownership of the business—the people who have the biggest stake in its success—lives right in the area. They tend to be proactively involved in the community, and keep more of the profits circulating in the local economy.
The local owners have full autonomy to make decisions about their business, including sourcing, operations, distribution, marketing, and technology. They are empowered to adopt innovations that align with their personal, community, and environmental values.
Local is relative. Often, you can find the product or service in your immediate neighbourhood or town. But if you’re looking for something very specific, the nearest might be in Glasgow (or London if you live in Glasgow!), and that’s as local as possible! A good start is to ask, “Is there a quality alternative closer to home?”