Try Cally FREE for 60 days, with no risk

You’ve got to try it out at no charge to fully experience how easy it is to build a powerful loyalty marketing program. Be a ‘Local Legend’ FREE for 60 days. No credit card required. Start your loyalty program today...

local legend


+VAT per month
  • Customised loyalty program
  • Unlimited customers
  • Unlimited monthly promotions
  • Plus everything below!

Your Cally Loyalty Program includes


Customised Loyalty Scheme

Customers earn points based either on their actual spend, frequency of visit or type of purchasing. You decide on your rewards.

Send promotions direct to your customers phone

Connect with your customers where ever they might be. Track and generate additional revenues for your business.

Social Network Integration

Get more Facebook Likes. Generate a following. Spread your news far and wide to your most influential customers.

Customer Analytics

Get detailed analytics on your customers. Business analytics is now not rocket science - Find out who are your top 20% of customers.

Free customer App

A simple to use App allows your customers to easily earn and redeem rewards whether in store for takeaway or for home delivery.

Customer Support

A dedicated Account Manager to look after your needs and to support you in the growth and success of your loyalty scheme.

Marketing Materials

Get everything you need to help promote your business's loyalty scheme both in store or online with our Welcome Pack and marketing materials.

Focus on customer service

Cally allows your staff to greet customers by their name. Help them focus on customer service and reinforce customer loyalty.

Be part of something bigger

Cally is a complete set of tools to help promote shopping locally. Together local independents can benefit each other.

Got any questions? Like a short demonstration? Call 020 8998 5563 for a free loyalty consultation for your business.

General Questions


Do you charge a setup fee?
No. There are no setup fees with Cally on any of our plans.

Do I need to enter my credit card details to sign up?
No. You can sign up and have full use of Cally for 60 days without the need to enter your credit card details. If you would like to continue after the trial you must enter a valid credit card before the end of the trail. This will keep your loyalty program live on the customer app. Your card will only be charged at the end of the trial and not before.

Are there any additional fees?
All plans are exclusive of VAT. This is charged where applicable.

Can I cancel my account at any time?
Yes. Cally is a pay-as-you-go service. If you ever decide that Cally isn't the best loyalty marketing platform for your business, simply cancel your account from your control panel. We do not have contracts or cancellation fees you can therefore cancel whenever you want. If you cancel, you’ll be billed for the current month, but you won’t be billed again.

How long are your contracts?
All Cally plans are month to month - no long term commitments here. That said we hope you'll be with us for the long term.

What types of payment do you accept?
We accept all major credit cards including Visa, Mastercard, American Express. Payment is taken securely through our online payment provider Stripe. At this time we only accept payments for Cally online.

What kind of internet access will I need at my business?
Cally will work at its optimum if you ensure you have a fast and reliable internet connection. We recommend you have a broadband connection with Wi-Fi router. Your Wi-Fi can be password protected and doesn’t need to be available to your customers at the business.

If you decide to use a tablet or smart phone, you can use a 3G/4G data plan, though again we suggest making sure you have a strong and reliable signal in your store.

Finally internet dongles and plans can be purchased at minimal expense to allow you to quickly get online with a device.

Do I need any specialist kit to run Cally?
No. To validate a customer check in you'll need either:

1. A Smartphone or similar device (eg. Ipod) with internet access
2. A desk top computer, lap top or tablet with a current, standard web browser (Chrome, Firefox, Internet Explorer 9+, Safari)

Our recommendation would be a small tablet device as it provides the best user experience for staff. To ensure smooth running of your loyalty program and to ensure that customers are always check in efficiently, we strongly recommend keeping a device for validating check ins near the cash register at all times. For that reason, we do not recommend using personal devices.

Need further support making a decision?
See our frequently asked questions about the Cally loyalty app.

Have any other questions?

If you have questions about Cally or the signup process. Please email us at and we’ll be happy to answer them.