10 key tips to drive your loyalty scheme customer acquisition process
September 12, 2014
There are many factors that will determine the success of your loyalty scheme. However, paramount is actually having customers interested and willing to join and engage with it. Here are 10 key tips to drive your loyalty scheme customer acquisition process. Use them to help with its growth and set the loyalty scheme on a path to success.
There are many factors that will determine the success of your loyalty scheme. However, paramount is actually having customers interested and willing to join and engage with it. All the staff in the business must be able to share the benefits of joining your loyalty scheme, the unique rewards you offer and the benefits of shopping locally to the community at large. They need to show how simple it is to join and how rewarding it can be.
Here are 10 key tips to drive your loyalty scheme customer acquisition process. Use them to help with its growth and set the loyalty scheme on a path to success.
- Ask every customer to join your loyalty scheme!
Simply put the more people you ask to join the more will sign up to your loyalty scheme. It's an easy and cheap way to grow your loyalty scheme customers. Talking to your customers and introducing the benefits and even helping them to download the app there and then so they can get started straight away.
- Simple to join – Simple to use
As long as you have an Android or IOS smart phone you can simply download the free app in seconds. Sign up is then a simple process and can be completed through Facebook, Twitter or email and you can be earning rewards in minutes. Take customers through the process of checking in and earning rewards. Plus how they can simply redeem rewards and promotions. If you and they have the time get the app downloaded, signed up and checked in to earn their points from purchases there and then.
- Not ready yet? Give them something to takeaway
Many customers may think it is a good idea but in our busy lifestyles will be impatient to download the app there and then. For those make sure you give them something to takeaway. A flyer or a card telling them about the loyalty scheme, how to join and how it works.
Cally provides a free marketing pack to every business that signs up on the free trial. Included in this are a batch of flyers which we recommend you give to every customer that walks through your door (or who you deliver to) throughout the first 60 days of your trial. It is so important to maximise the awareness and therefore take up of your loyalty scheme.
- Communicate that it’s 100% free for customers
Naturally, with customers there may be some resistance to joining. Make sure they know and clearly understand that its 100% free to join, and that there are no ongoing costs just benefits.
- Communicate that it’s a spam free program
There may also be a fear that their get on to mailing lists and be spammed. Communicate that they are in control. They can choose whether to receive relevant promotions or not and also select the businesses they are interested in hearing from.
- Support the acquisition process with point of sale and marketing materials
Also contained in every Cally welcome pack are a set of marketing materials to display in and around your store. Window stickers, posters and table or counter stands all help but don’t just rely on them alone. Refer back to point No. 1 – Ask every customer. They are there for a gentle and constant reminder. Also to catch the eye should someone be walking by your store.
- Incentivise them to join and help them to their goal of attaining some rewards
Kick start their rewards and motivate them to join by offering a welcome bonus - A way to get them started. With the Cally loyalty app you can offer a range of welcome rewards that suit your business and your customers. They could be as simple as extra points (so they reach their first reward quicker) or perhaps a free cup of tea.
- Show how easy and quick it is to accumulate points and therefore rewards.
Explain to them how every time they visit they’ll be earning points. That some rewards can be reached very quickly and that they can earn bonus rewards through simply liking your business, and sharing their rewards through their social networks.
- Pick out a few of your favourite rewards or one that you feel the customers will like
With Cally you can offer rewards as unique as your business. Rewards they can’t get anywhere else. They’re the sort of rewards that really motivate your customers to increase their frequency of purchase. That’s great but some of these may also be high tariff. So show customers the lowest points reward – how easy it would be to get that reward. “You could get a free side dish just by returning one more time” – before perhaps sharing a unique experiential reward – for example “A private cooking lesson - Prepare your favourite dish with our head chef”
- Finally share purpose. This is bigger than your business it’s about shopping locally
Academics that have studied motivation understand that people have a number of key intrinsic motivators. One of these is ‘Purpose’ – A yearning to do what we do in service of something bigger than ourselves. Well supporting the local high street and being a champion for local business provides that purpose. If we want to keep our colourful local and independent high streets we need to make a decision to change or shift our shopping habits. Encourage customers to download the app and seek out other local, independent businesses. They aren’t committing to you they are discovering opportunities to do more of their shopping locally. If you know of other businesses using Cally be sure to point them out. Cally loyalty businesses can collectively help each other